The nation of South Korea has become an international superstar with the variety of entertainment they have given the world. The best dramas, films, TV shows, Kpop idols, actors and actresses, and even the best K-beauty brands.
And Korean beauty brands are such a hot trend in the market right now. It can be confusing and challenging which of these brands you need to try for you and your cosmetic and skincare needs.
But worry not! For we have rounded up the most popular Korean beauty brands that you must try!
The Korean beauty brand COSRX is one of the first brands that helped Korean beauty products break into the international market. It is famous for being the perfect brand to try if you are just starting to dip your feet into Korean beauty products and some said, once they’ve tried it, they’ve never changed brands again. No wonder COSRX has a cult-like following!
If you are looking for being healthy inside-out, Innisfree might be the perfect Korean beauty brand for you. Innisfree’s products contain rare and natural ingredients sustainably sourced from Jeju Island, including volcanic clay, green tea, and more plant-based raw materials.
Banila Co. released one line of skincare products and everyone loses their minds. Their famous Clean It Zero line sells every 3.1 seconds globally! Yes, everyone in the world is in love with these products that clean out even the most stubborn waterproof makeup.
Banila Co. has an outstanding range of products for both skincare and makeup and is definitely a one-stop shop if you are looking for cosmetic and skincare products that complement each other.
Missha started out as a beauty website and when the brand found its calling, it eventually started to produce and sell its very own beauty products. Currently, they’ve become an impressive beauty brand with over 600 products under their name.
Missha is all about giving you beautiful glowing skin and its famous Time Revolution line is what hooks up most people into this brand.
Dear, Klairs originally launched as “Klairs” and eventually had a change of name down the lane. But this doesn’t change the fact that this brand is a lifesaver for people who are struggling with sensitive skin as this Korean beauty brand uses natural and hypoallergenic ingredients.
Never mind the Western name, Dr. Jart+ is co-founded by Korean dermatologist Dr. Jung Sung-jae back in 2004. Since its launch, the brand has incorporated the help of other dermatologists to bring about a line of products suitable for different skin types.
And if you are talking about Western breakthroughs, Dr. Jart+ is one of the first Korean beauty brands to sell in Sephora.
Definitely a household name, especially for the younger generation. Etude House is a popular Korean beauty brand and one of its charming points is its adorable packaging that teenagers just can’t help but gawk over. The brand is always a joy to keep watch of because they never fail to release vibrant colors and unique products.
Etude House is also famous for another thing and that is being endorsed by top Korean celebrities like the trending Kpop girl group Red Velvet and actresses Sandara Park and Song Hye-kyo.
The Face Shop
If you are a veteran in the Korean beauty brands scene, then you’d know that The Face Shop is one of the pioneering companies that released a broad range of Korean beauty products. It’s quite obvious though since the brand is present in more than 30 countries and has opened 3,000 stores worldwide.
If you are looking for a brand that is willing to gamble everything for their sheet masks, you are looking for Mediheal. The brand was founded from the highly-esteem medical beauty school at Seoul University so you are guaranteed your skin is being taken care of by certified skin experts and dermatologists.
Traditionally, it’s not a Korean brand since the company is based in the United States but (the big but here is..!) that KraveBeauty products are all manufactured in Seoul. It’s basically Korean-American.
The unique thing about KraveBeauty’s products is its minimalistic concept. Every product uses only what your skin needs. Currently, the brand only has five products but despite that, each of these is highly raved about and has gathered positive reviews from everyone.